I recently received this digital e-mailer by Meru Cabs. I think it is good use of copy, timing, and medium. What do you think?
Now, twitter is one medium that seems to be doing a whole lot of things right in the middle of so many wrongs. What wrongs you ask? Well, the current PRISM-related allegations have rocked Facebook and Google among other social media and internet giants, but Twitter remains out of this […]
In recent times, we have comes across an ever-evolving medium of digital communication which has pretty much changed how the marketing game is played. Almost every brand that matters has now decided to embrace the digital medium to connect better with their target audience. This is a good sign of […]
A trillion posts go up on Facebook with a million companies trying to advertise themselves each day. How does one make their posts attract more attention? This is one common question that has struck almost everyone in the profession, at least once. I came across an article on ‘Facebook Edgerank’ […]
In 2006, TIME named ‘You’ as the Person of the Year. The easy access to real time information which resulted in further shrinking of the globe and the coming together of cultures and communities, triggered TIME to put ‘You’ at the forefront. ‘You’ referred to the individual, any individual, who […]
No matter how busy I am, a new and brilliant digital campaign always catches my eye. And the cherry on the cake is when what catches my eye is an on-ground + digital campaign. I came across the latest Coke campaign in China called ‘Coca-Cola Icebreaker’ which makes me think, […]