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Digital E-mailer Done Correctly – Meru Cabs 1
I recently received this digital e-mailer by Meru Cabs. I think it is good use of copy, timing, and medium. What do you think?
How Steal-Proof Is Your Online Identity?
We all have been told a billion times about how important it is to keep our online identity safe. About how imperative it is to not share personal data, financial details and any information that can potentially harm us and our bank balance. But of course, not all of us […]
My Grocery Store Sent Me My Next Month’s Shopping List…Well Almost 2
Reliance One card (the loyalty card for Reliance retail brand across Reliance Fresh, Reliance Autozone, Reliance MART, and so on) sent me an e-mailer (the usual loyalty points summary + offers) and it included a simple graphical break-up of my shopping patterns at their stores. It tells me how […]
Coca-Cola Icebreaker – A Digital Campaign Or A Match-Making Ploy?
No matter how busy I am, a new and brilliant digital campaign always catches my eye. And the cherry on the cake is when what catches my eye is an on-ground + digital campaign. I came across the latest Coke campaign in China called ‘Coca-Cola Icebreaker’ which makes me think, […]
Zaeem Mirza
Zeal. Zest. Zenith.
Summer Vacations
As I look back, I understand that I enjoyed and learnt much more in the vacations than when the school was on.
Measuring Success
People generally measure success by what they have accomplished. I think it’s faulty as well as misleading. I prefer measuring success by what I should have accomplished with my ability.