The social media landscape in the Middle East and North Africa has been an evolving affair. The ease of access and the two-way communication technology has fostered increased interaction and dialogue with people not only using this medium to communicate …
Now, twitter is one medium that seems to be doing a whole lot of things right in the middle of so many wrongs. What wrongs you ask? Well, the current PRISM-related allegations have rocked Facebook and Google among other social …
A trillion posts go up on Facebook with a million companies trying to advertise themselves each day. How does one make their posts attract more attention? This is one common question that has struck almost everyone in the profession, at …
In 2006, TIME named ‘You’ as the Person of the Year. The easy access to real time information which resulted in further shrinking of the globe and the coming together of cultures and communities, triggered TIME to put ‘You’ at …
No matter how busy I am, a new and brilliant digital campaign always catches my eye. And the cherry on the cake is when what catches my eye is an on-ground + digital campaign. I came across the latest Coke …
Coca-Cola Icebreaker – A Digital Campaign Or A Match-Making Ploy? Read more »