In recent times, we have comes across an ever-evolving medium of digital communication which has pretty much changed how the marketing game is played. Almost every brand that matters has now decided to embrace the digital medium to connect better …

Digital Marketing Synergy & How To Achieve It Read more »

In 2006, TIME named ‘You’ as the Person of the Year. The easy access to real time information which resulted in further shrinking of the globe and the coming together of cultures and communities, triggered TIME to put ‘You’ at …

Social Media In Qatar Read more »

No matter how busy I am, a new and brilliant digital campaign always catches my eye. And the cherry on the cake is when what catches my eye is an on-ground + digital campaign. I came across the latest Coke …

Coca-Cola Icebreaker – A Digital Campaign Or A Match-Making Ploy? Read more »