Coca-Cola Icebreaker – A Digital Campaign Or A Match-Making Ploy?

No matter how busy I am, a new and brilliant digital campaign always catches my eye. And the cherry on the cake is when what catches my eye is an on-ground + digital campaign. I came across the latest Coke campaign in China called ‘Coca-Cola Icebreaker’ which makes me think, simple is always the best. The campaign mainly aims at bringing together strangers who would otherwise never even look at each other. Apparently, match making is a huge problem in China (something it has in common with India, I suppose) and that’s what Coca-cola planned to hit at.

To know more and to truly appreciate the essence of the campaign, watch the video.


Agency: Leo Burnett Shanghai