Reliance One card (the loyalty card for Reliance retail brand across Reliance Fresh, Reliance Autozone, Reliance MART, and so on) sent me an e-mailer (the usual loyalty points summary + offers) and it included a simple graphical break-up of …

My Grocery Store Sent Me My Next Month’s Shopping List…Well Almost Read more »

No matter how busy I am, a new and brilliant digital campaign always catches my eye. And the cherry on the cake is when what catches my eye is an on-ground + digital campaign. I came across the latest Coke …

Coca-Cola Icebreaker – A Digital Campaign Or A Match-Making Ploy? Read more »